The previous model couldn't help but look dated and the new XJ has undergone a radical change from the original body style, which was little changed for 40 years.

Whilst the new XJ resembles the XF, it's fabulous to look at and at the forefront of technology with many functions controlled by a touch-screen allowing easy programming of the sat-nav system.

The interior exudes quality with the leather and wood finish and the impressive Bowers & Wilkins premium sound system which pipes your desired tunes through an array of speakers, including three in each door, two on the dashboard, four surround speakers on the parcel shelf, and two subwoofers!

This car is part of the Avis Prestige executive saloon range available for delivery from London, Heathrow and Manchester.

If it's driving thrills you're after then the BMW 330d M Sport is the ideal choice. Read any review and you will find masses of praise of this all-consuming executive saloon. Let's make no bones about it, as benchmarks go few are as enduring as the BMW 3-Series.

This compact luxury car rates highly for looks, build quality, luxuriousness and handling. The M Sport trim enhances the car's stance with 18in alloy wheels, larger bumpers and upgraded chassis settings whilst the six-cylinder diesel unit provides power wherever and whenever you want it.

Other features include BMW's iDrive, which uses a console knob to control entertainment and satellite navigation. Standard safety equipment includes antilock disc brakes, front and side airbags and the stability control system integrates several features designed to improve braking performance.

The BMW 330d M Sport is part of the Avis Prestige executive saloon range available for delivery from London, Heathrow and Manchester.

After only two years of being in production, the Audi TTS instantly stands out as the flagship model and is yours to experience with Avis Prestige.

The 2010 TTS is better then ever with a 265 HP version of the 2.0 TFSI four cylinder engine. This additional power along with the "Quattro" all wheel drive helps the TTS to accelerate from 0 to 60 MPH in only 4.9 seconds and that puts the TTS firmly in the sports car bracket!.

The TTS comes equipped with the Audi magnetic ride adaptive damping system. This allows the driver to choose between two settings: "Normal" mode is designed for a relaxing drive, whereas the "Sport" mode lowers the body by 10 millimetres to deliver firmness for more responsive handling. The 18-inch aluminium wheels are a key feature of the exterior design, as are the headlights, which comprise bi-xenon units with LED daytime running lights.

The cabin exudes quality and the all important electrically operated fast folding roof lets you see the sky in just 12 seconds. This is a car just waiting to be enjoyed!

We have added the new Mercedes E Class Cabriolet to our UK hire fleet. Unveiled at the 2010 Detroit Auto show, the Mercedes E Class Cabriolet is the fourth addition to the range and as with the new E Class Coupe replaces the old CLK. This new convertible boasts a folding fabric hood that can be opened or closed in 20 seconds at speeds of up to 25mph!

Top of the feature list on the E Class Cabriolet is a new AIRCAP system which is a wind deflector that sits at the top of the windscreen to divert the airflow 20cm higher, leaving rear seat passengers un-buffeted by wind when the roof is down. The E Class Cabriolet also boasts a modified AIRSCARF function which means that warm air can be directed up or down by a total of 36-degress to keep you warm on a cold day with the top down and to allow all-season, open-topped motoring.

This car is part of the Avis Prestige convertible/cabriolet range available for delivery from London, Heathrow and Manchester.

We are delighted to announce the opening of our new office in Edinburgh from where you will be able to rent Prestige cars including the Range Rover Sport and Jaguar XF.

Range Rovers will also be based at Edinburgh Airport throughout the summer, so you can be assured of a great welcome to Scotland.

It's always better to book in advance to take advantage of our fantastic on-line prices, so why not check out our wide range of 4x4/SUV vehicles today!

The brand new 2010 Mercedes E-Class Coupe is the perfect replacement for the CLK. This very stylish Coupe has the classic Mercedes roofline, which, like that of the CLK, remains pillar-less. This not only makes the car look good but also allows excellent all-round vision. Rear wheel drive handling characteristics allow for precise steering with good feedback and the five speed automatic gearbox changes with silken smoothness.

The E Class Coupe driver can relax in the perfect driving position all day without tiring and will not be distracted by any rattles or squeaks in the highly refined and well-built cabin. There's plenty of space in the front and two adults can sit comfortably in the back. Luggage space is five cubic feet larger than the CLK so you have plenty of room for those overnight bags and golf clubs! This car is part of the Avis Prestige Coupe range available for delivery from London, Heathrow and Manchester.

This car is part of the Avis Prestige Coupe range available for delivery from London, Heathrow and Manchester.

Avis Prestige has added the all-new Audi A5 3.0 TDi Cabriolet S-Line to its UK hire fleet. This is Audi's replacement for the A4 Cabriolet and combines four seat saloon car practicalities with the sporty feeling of a convertible for those sunny days.

Audi really does pay attention to detail and the A5 Cabriolet is no exception, employing an Acoustic Fabric Hood that can fold and unfold in 15 seconds and which is said to make the cabin almost as quiet as its coupe counterpart.

This great looking A5 is part of the Avis Prestige convertible/cabriolet range available for delivery from London, Heathrow and Manchester.

The sun has started to shine so why not take advantage of a last minute Supercar experience?

We have lined up a great selection of performance cars which have been hand picked from the world's most sought-after marques.

Ideal to impress your friends and business partners, or as a special treat for a loved one. These last minute offers are perfect if you want to get away from it all at a great price.

Click in here to see our Supercar Specials range for March.

Avis Prestige has added the all-new Audi A5 2.7 Sportback to its UK hire fleet. The Sportback is one of the latest models to join Audi's impressive line-up and combines coupe styling and saloon ambiance with estate versatility.

Whilst this 4 door hatchback has no direct rival, some say that it looks like a cross between an A5 coupe and an A4 saloon. It manages to retain some of the coupes sporty looks and has similar legroom and roughly the same amount of boot space as an A4. The Audi A5 Sportback is yours to experience with Avis Prestige.

The Audi A5 Sportback is part of the Avis Prestige luxury Executive range available for delivery from London, Heathrow and Manchester.

Avis Prestige has added the Audi Q5 to its wide selection of 4x4's for hire in the UK.

The Q5 is Audi's first entry into luxury compact SUV/4x4 sector and is an impressive car thanks to its refinement. It does an incredible job balancing luxury with a genuinely sporting character and has great exterior styling, interior ambience, drivability, and comfort.

The Audi Q5 is part of the Avis Prestige luxury 4x4/SUV range available for delivery from London, Heathrow and Manchester.

February 2010 sees the launch of the new Avis Prestige website which has been redesigned with a vibrant new look and features the latest functionality including a powerful and innovative vehicle search facility. This allows you to obtain a real-time quote by selecting "All Vehicles" from the drop-down quotation box. You then have a choice to select by price, make, model and even type of car!

Talking about the website, Avis Prestige's Chris Domoney said, "As well as an enhanced user experience, the new Avis Prestige website represents our specialist approach to car rental and reflects our strategic plan to offer our customers the widest selection of luxury vehicles for hire in the UK".

Avis Prestige has been named the "World's Leading Luxury Car Rental Company" by World Travel Awards.

With more than 180,000 travel professionals and key suppliers casting votes, the award recognises Avis Prestige for service excellence and the commitment to achieving best-in-class Luxury Car rental. This prestigious award was presented at the 16^th Annual World Travel Awards, held in London.

Accepting the award for Avis Prestige for the second year running were Chris Domoney and Helen Sylvester. "This award underscores Avis Prestige's focus on delivering exceptional and unparalleled customer service" said Chris. "We are truly thankful for this recognition and will strive to continue to provide our customers with the services they desire"