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Land Rover

Here at Avis Prestige, we are proud to offer the best of the British motor industry with a range of timeless Land Rovers.

This legendary brand pioneered the 4x4 industry, introducing the world to vehicles that offer power, style, and reliability. Our luxury fleet of specialist four-wheel-drive Land Rovers includes the Discovery Sport HSE and Land Rover Discovery 5.

Land Rover Defender
Land Rover Defender 110 P400X
Hire the Land Rover Defender 110 X P400 with Avis Prestige & experience the true power of a petrol-fuelled 4x4. This phenomenal car offers an unparalleled experience for both on & off-road driving.
Land Rover Defender
Land Rover Defender D240 HSE 110
Often imitated, never replicated – the Land Rover Defender is a vehicle like no other. Hire yours for a weekend or extended trip with Avis Prestige, leading UK luxury car hire specialists.
Chelsea luxury 4x4 rental
Land Rover Discovery 5 HSE SD6
The 7 seat Land Rover Discovery is a fantastically comfortable and practical all-rounder with plenty of room and style.
Land Rover Discovery Sport HSE
Land Rover Discovery Sport HSE
The Discovery Sport is a high performing, comfortable and luxurious compact 7-seat SUV from Land Rover.

The Land Rover Range

Hire a Land Rover from Avis Prestige for a driving experience that guarantees excitement, luxury, security and versatility. These impressive vehicles have enhanced driving technology that enables them to perfectly switch from on-road to off-road driving with ease.

In true Land Rover fashion, the interiors of each model are spacious and practical, providing plenty of room to carry luggage without compromising on driver and passenger comfort.

Prestige Land Rover Car Hire

Hire your Land Rover from Avis Prestige and gain access to a number of exclusive customer-only benefits.

Enjoy unlimited mileage on selected vehicles, an additional driver on your hire policy and no extra cost, and fully comprehensive insurance with 24-hour roadside assistance. 

Begin your Land Rover hire from any of our UK collection points, including London, Manchester, Birmingham, Edinburgh, Glasgow, and Inverness. Or, indulge in our first-class “Meet & Greet” service direct from Heathrow Airport and collect your vehicle within minutes of landing in the UK. 

Expect only the best when you hire your Land Rover with Avis Prestige.

Coming Soon...

Discover the additional vehicles that will be available to hire with Avis Prestige in the Land Rover range later this year. Please note that due to COVID-19 and the availability of vehicles, this information is subject to change.

Land Rover Discovery
Land Rover Discovery HSE Sd6
Hire the Land Rover Discovery HSE Sd6 with Avis Prestige, the perfect combination of Land Rover's brute strength and Range Rover's classically refined opulence.
Land Rover Discovery Sport
Land Rover Discovery Sport R-Dynamic HSE D200 MHEV
Experience the all-new Land Rover Discovery Sport D200 with Avis Prestige. Providing a truly thrilling driving experience and luxurious comfort for whatever your next road trip entails.
Land Rover Discovery Sport
Land Rover Discovery Sport R-Dynamic HSE P300e PHEV
This electric hybrid model of the Discovery Sport has everything you would expect of a luxury 4x4 with all the modern benefits of an electric vehicle. Hire yours with Avis Prestige today.

The History of Land Rover

Land Rover is a world-renowned British brand, known for its production of high-quality and luxurious four-wheel drive (4x4) and off-road cars, loved by Royals and celebrities alike. The Land Rover journey started back in 1948 by the Rover Company for a utilitarian 4x4 off-roader. However today, Land Rover has evolved in to sleek, upmarket sports utility vehicles (SUV) with eight different models to the Land Rover name. At Avis Prestige, we are proud to hold a fleet of Land Rover models readily available to hire.

The original design for the car was started in 1947 by Maurice Wilks, chief designer at the Rover Company. The synonymous military green colour of Land Rover was dictated by the surplus of aircraft cockpit paint and the first model was the Series 1 Land Rover. All early vehicles were designed to be field-serviced, and the links with the military did not stop there. Land Rover is used by military forces throughout the world and the Land Rover Series and Land Rover Defender models have been armoured. The Snatch 2 Land Rover is the current model used by the British Army.

After WWII, demand for military vehicles dropped, so the Rover company changed its tactics and focused on utilitarian agricultural SUVs. In the 1970s, Land Rover branched out again and the more upmarket Range Rover was released, followed by the mid-range Land Rover Discovery and the entry level Land Rover Freelander in 1989 and 1997. The marque now includes two models of Discovery, four Range Rovers (Range Rover, Range Rover Sport, Range Rover Evoque and Range Rover Velar) as well two Defender models.

The Land Rover Discovery, affectionately referred to as a ‘Disco’, hails back to the late 1980s and is the largest of the Land Rover models. With its comfortable, quiet drive and luxury interiors, it is still capable of getting its wheels muddy. The Disco’s sister, the Land Rover Discovery Sport SUV, puts the emphasis on comfort and road driving whilst still maintaining its ability to take you into the wild.

The Land Rover Defender, having its roots as a boxy utilitarian 4x4, is now a premium, upmarket model. Still boasting its famous off-road credentials, the Land Rover Defender comes in two lengths and with five or seven seats.

The Range Rover, launched in 1970, today has been refined to exude glamour, comfort, and style. The Land Rover Range Rover is the original and offers the most luxury features of the entire range. The Range Rover Velar offers all the tech features that Land Rovers are lauded for but is a more compact version, but with standard all-wheel drive. The Sport focuses more on the performance of road driving, whilst the Evoque provides a luxurious design with a more affordable price. The Land Rover Range Rover family offers something for all discerning drivers, whether it be country or town.

Land Rover continue to innovate, and in 2010 introduced two-wheel variants of both of the Land Rover Freelander and the Range Rover Evoque, after 62 years of exclusively engineering 4x4 vehicles. In more recent years, Land Rover has extended its hybrid range, to offer the best of both technology and environmental responsibility. The Land Rover Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque and the Land Rover Defender are now all available as plug-in hybrid cars.

Land Rover has been and gone from rough and ready farm vehicles, to being at the pinnacle of British motoring luxury.

Hire a Land Rover today with Avis Prestige and experience the driving performance of these luxurious SUV and 4x4 vehicles.