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Since the company's inception in 1922, Jaguar has always stood not only for beautiful cars, but also for sophistication and understatement. The Jaguar marque may have seen some ups and downs in the 80s and 90s, but a new range is re-animating excitement in the brand.
The new XK, for example, combines Jaguar's legendary performance with advanced technology and sporting luxury - a true GT with a sports car heart. And the new XF manages the trick of combining sports car styling and performance with the refinement features and space of a luxury saloon, all of which helped it to win the coveted Best Executive Car award from ‘WhatCar?' Both cars feature in the Avis Prestige fleet.